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University of Denver coffee shop enables mobile payments

April 12, 2010

university_of_denver The University of Denver Daniels College of Business’ School of Hotel, Restaurant and Tourism Management is letting students use their mobile phones to buy food and beverages at Beans, the school’s coffee shop.

Mocapay’s Software-as-a-Service technology is powering the mobile payments at the coffee shop. Beans will also leverage the platform’s embedded messaging engine, letting it customize mobile marketing campaigns to target students.

“The relationship with Mocapay not only provides a new solution for students to conduct secure, mobile transactions on campus but it allows them to experience first-hand how emerging technologies influence the hospitality industry,” said David L. Corsun, Ph.D, director and associate professor of Hotel, Restaurant and Tourism Management in the Daniels College of Business at the University of Denver.

“This experience will be expanded into the classroom,” he said. “With mobile technology quickly becoming an essential part of the hospitality industry’s business processes, we are integrating the Mocapay platform into our curriculum.”

Through the relationship, students and faculty will be able to conduct mobile transactions at the point-of-sale, access their account balance, transaction history and reload their account, all from their mobile phone.

Users will also be able to conduct mobile gifting, which allows real-time gift-giving directly to another mobile phone.

DU goes mobile
The University of Denver’s Daniels College of Business’ School of Hotel, Restaurant and Tourism Management has built a curriculum that focuses on important issues such as ethical business practice, globalization, entrepreneurship and values-based leadership.

Mocapay is an end-to-end mobile payments and experience platform.

The platform provides merchants with a new channel to broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the POS.

Using Mocopay, the student-run coffee shop will be able to encourage purchases and build a stronger brand affinity.

“Mocapay offers students a solution for conducting secure mobile transactions on campus and gives them cutting-edge experience in deployment of mobile technology within the hospitality industry,” said Kevin Grieve, CEO of Mocopay, Denver.

Dan Butcher contributed reporting to this story.

Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer. Reach her at giselle@mobilemarketer.com.