Harrods pursues international attention via first virtual shopping event
London department store Harrods is looking to boost traffic and sales on its ecommerce site today through the “Opening Night” online event that kicks off its summer campaign.
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Hermès leverages brand’s sporting theme in spring/summer magalog
French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.
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12pc of affluent consumers under 50 book hotels via mobile: study
The majority of U.S. affluent consumers book hotel stays online, but mobile reservations are becoming more common among younger consumers, according to new research by the American Affluence Research Center.
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Chanel, Cartier tap appeal of design-themed WSJ. Magazine
Luxury apparel and accessories advertisers are showcasing spring collections in the May issue of WSJ. Magazine, which is up 42 percent in ad pages since the same time last year.
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46pc exclusively use mobile for researching local products, services: study
When it comes to searching for local products and services, 45 percent of consumers reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
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Balenciaga, Chanel, Barneys and Mercedes – News briefs
Today in luxury marketing – Alexander Wang’s first Balenciaga campaign revealed; Watch Keira Knightley star as Coco Chanel; Roy Lichtenstein’s Barneys moment; First official 2014 Mercedes-Benz S-Class photo apparently published by Benz itself.
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Keeping up with changes in the global luxury market
The luxury industry operates in an amazing inversion to most economic drivers. When economic times are bad, luxury does well. When economic times are worse, luxury does better.
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