Luxury market to see 4pc compound annual growth revenue increase by 2020
While many luxury brands were slow to take on ecommerce in the beginning, the sector is now leading the charge in luxury sales growth at 7 percent penetration in 2016, according to Bain & Company.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
Click here to read the entire article on Luxury Daily

Kenzo, H&M express brand motifs in emoji-form as capsule debut nears
Parisian fashion label Kenzo is speaking to consumers in vibrant and playful emojis ahead of its H&M collaboration hitting stores next month.
Click here to read the entire article on Luxury Daily

Apple corrals upscale consumers’ desire with iPhone 7 launch: report
When the Apple iPhone 7 launched in September many of the consumers standing on line to be the first of their peers to own the brand’s latest smartphone were also frequent luxury apparel shoppers.
Click here to read the entire article on Luxury Daily

Affluent consumers look to feel happy about purchases above all else: report
Privacy is now the most important factor for wealthy buyers when it comes to real estate purchases, according to Luxury Portfolio’s latest 2016 Global Report.
Click here to read the entire article on Luxury Daily

Top 5 brand moments from last week
As the holidays are approaching, marketers are coming up with unique call-to-actions, installations and videos to celebrate ahead of the season.
Click here to read the entire article on Luxury Daily

Marni, Schumacher, Met Gala and Jaeger-LeCoultre – Live news
Luxury Daily’s live news from Oct. 21 – Consuelo Castiglioni exits Marni for personal reasons; Schumacher heightens brand awareness via fabric magazine covers; Met’s Costume Institute to honor “anti-fashion” in 2017 gala theme; Marc Newson, Jaeger-LeCoultre update Atmos Clock to icon of style.
Click here to read the entire article on Luxury Daily

Retirees, bricks-and-mortar, Raf Simons and Tom Ford – News briefs
Today in luxury marketing – Why retirees are hurting the luxury goods business; Can technology save the bricks-and-mortar store?; Raf Simons moves show to New York Fashion Week: Men’s; Tom Ford’s “Nocturnal Animals” official trailer released.
Click here to read the entire article on Luxury Daily

SMS is not email
It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.
Click here to read the entire article on Luxury Daily