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Facebook courts broadcasters, publishers as stickier content push ramps up – Mobile Marketer

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April 14, 2016

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Facebook courts broadcasters, publishers as stickier content push ramps up
Facebook’s expansion of its Live platform to allow streaming from all sources, not just smartphones, and its Instant Articles to be available to all publishers presents a significant shift in content consumption in which media brands are reaching consumers where they are, instead of urging users to come to their platforms.
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Rimmel announces brand ambassador via spontaneous, fun Snapchat push
Coty’s beauty brand Rimmel is holding its first-ever global Snapchat press conference on April 15, giving fans an opportunity to interact with new brand ambassador Cara Delevingne by posing questions that will be answered live by the model.
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Carrabba’s taps social media outcry in mobile video for product promotion
Bloomin’ Brands’ Carrabba’s Italian Grill is taking a page from Jimmy Kimmel Live’s playbook by sharing a Facebook video in which the restaurant announces the return of several menu items and shares posts from fans who were disappointed when the selections were not available.
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Jimmy Kimmel Live finesses live social content with geofencing, IBM Watson
ABC’s Jimmy Kimmel Live drove an 81 percent return on engagement during a week of special performances in Brooklyn by geofencing the venue so it could capture and display social content shared by audience members without the need of hashtags.
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