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“Twilight” breaks record for top mobile movie ticket sales: Fandango

November 22, 2011

Twenty-two percent of Fandango’s sales for the “The Twilight Saga: Breaking Dawn, Part 1” movie came through mobile during opening weekend, setting a new mobile percentage record for the company.

The previous record holder was “Harry Potter and the Deathly Hallows, Part 2.” Fandango had sold 20 percent of its tickets for the Harry Potter film during its July opening weekend.

Fandango offers the ability to select a film, plan where and when to see it and buy tickets in advance. The company, a unit of Comcast Interactive Media, has a mobile Web site at

Box office smash
The Twilight Saga: Breaking Dawn, Part 1 is the new record holder of a movie with the most tickets ever sold via mobile applications on Fandango.

Harry Potter and the Deathly Hallows Part 2 takes second place followed by The Hangover II.

In addition, Fandango’s mobile apps have exceed 20 million downloads, showing that consumers are increasingly turning to their mobile device to buy tickets.

Consumers bought Twilight tickets over the weekend

Mobile ticketing is on the rise.

Consumers are gradually using apps and mobile-optimized sites to buy their movie tickets.

Not only is it convenient for consumers, but it also gives them another channel to make their purchases.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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